There is a lot of confusion about what SEO texts really are. Often, there is still a clinging to outdated thinking that involves writing text solely for search engines, without providing any real value to the reader. The result is text that is stuffed with repetitive keywords and that nobody wants to read.

In this post, we want to dispel the mystery around SEO texts and explain what makes a good SEO text. Based on my experience, it is about writing texts that appeal to both search engines and users, rather than focusing solely on the frequent mention of keywords. A good SEO text should provide value to the user and be written and optimized in a way that makes it easy for Google to understand what the page is about.

Providing value to the user means covering a topic comprehensively and answering the user's questions. It is not just about inserting the keyword into the text as often as possible. Creating well-tailored texts requires preparation. You should find out what users are searching for and use this information as the basis for your text. Offer the user everything they are looking for and answer their questions in a clear manner. Now you know the characteristics of a good SEO text. But many people already have this knowledge.

Therefore, we will provide you with 13 specific tips on how to write search engine-friendly texts that lead to better rankings.

1. Rewrite and focus on one keyword per page.
2. Focus on content rather than text length.
3. Incorporate keywords into elements like headings.
4. Use keyword synonyms and avoid excessive keyword density.
5. Write in the language of your target audience.
6. Structure your texts with clear headings.
7. Craft engaging headings to generate interest.
8. Optimize your page titles for more traffic.
9. Divide your text into subcategories.
10. Include a brief summary.
11. Include relevant internal links in the text.
12. Support your arguments with citations.
13. Create or update your author page.

Now we can get started! By following these tips, you will have covered a significant portion of on-page SEO. All tips can be implemented immediately. Using SEO texts for your landing pages is important to fulfill your users' search intent.

There are different types of search intents, such as navigational searches, informational searches, transactional searches, and commercial searches. For example, if a user is searching for information about a specific topic or product, the ranking for the keyword will not be good if your page is focused on sales. In this case, you should instead write a blog post that provides the user with the needed information and potentially inspires them to make a purchase.

Avoid the common misconception that long texts are automatically good and relevant enough to land on the top positions on Google. This is not the case. Make your SEO texts as short and concise as possible and delve into all the topics covered to make them more understandable. Long texts naturally arise when a topic is fully covered.

However, the goal is not to have the longest texts but the best and most relevant ones to achieve higher rankings. Another aspect is the old wisdom and proven practices surrounding SEO texts that still work today. Keywords still play an important role. Make sure your landing pages include the primary keywords in H tags, page titles, alt tags, etc. If you are concerned about repeating your keywords too often, you can also use synonyms or alternative fitting words. Google has become smarter and recognizes the use of synonyms as improved text quality compared to the constant repetition of keywords. By adding variations of your keyword, you make your SEO texts more appealing to the user. Google will notice this and reward you. This process is called "latent semantic indexing" (LSI). Google is constantly improving its understanding of languages, allowing us to write engaging texts that go beyond simple keyword repetition.

The language of your target audience plays an important role in good SEO texts. Write your texts in a language your customers themselves use to ensure that they are relevant and easily understandable. Avoid using too many technical terms that your readers may not understand. With these tips, you can write search engine-friendly texts that will improve your ranking on Google.

Use your knowledge of SEO texts to optimize your content and make your business visible online.